The Internet is a wonderful invention and it is being used to the fullest by Internet Marketers the world over. What started as a research project for the US military has taken the works of information technology by storm, and all in a matter of a decade, if not less.
Internet marketers are flooding the Net with new improved user-friendly content on their blogs, websites and marketing articles and mailers in a bid to stay ahead of the competition, which is where hiring professional help for quality writing comes in! They are selling everything, from physical products, services to mere concepts – and making money too! Not just making a few bucks, but raking it in by the millions, which is why article writing and marketing is big business too!
Most online success is achieved by writing and posting a large volume of high quality articles on popular online directories that are designed for just that – article publishing! Most of these articles, not surprisingly, are written by people who are paid to write. They are primarily freelance writers and are signed up as professional writers associated with registered writing services. Some writing services have full time writers but most hire the freelance writing services of people who wish to work part-time from the comforts of their home over the internet.
Millions of content writing services have sprouted like mushrooms all over cyber-space. However, no one can really sort out the wheat from the chaff unless they have quality parameters in place to check for the best service for their marketing dollar. Thus, It is important to choose one’s content writing services with a great deal of care. For, while getting 400 or 500 word articles to promote an online business is not so difficult, getting a timely, affordable and original volume order on quality articles really is.
By quality articles, I refer to articles that are free of any kind of plagiarism, that are Search Engine Optimized (SEO), and written specifically around the heading (also called Keyword), which, should also be catchy and relevant to the topic it is portraying.
Many writing services have jumped onto the band wagon and are selling anything, but SEO articles. The placement of keywords or key phrases is not given much attention, nor the density either. What to say of the more unscrupulous writing services that are a dime-a-dozen these days too? They just blatantly Google the topic and copy and paste entire blocks of content, sewing them together to resemble an article and replace words here and there with synonyms, a tool very popular with most unregistered freelance writing services.
So, before selecting any of the writing services for promoting a site, prudence calls for an interview with the writer or writers to establish contact and get to know the quality of service one may expect. Though this is not a guarantee that the interviewee will be the one doing the writing, it is important to have some quality parameters in place for judging the kind of content you are likely to get by discussing the writer’s approach to research, structure and knowledge of the core subject. It will all come down to a writing contract stating clearly the terms and conditions governing the quality of the service to be delivered. In the absence of such a contract, or in spite of it, some amount of the payment should be withheld until the content is used satisfactorily without any plagiarism issues. This is the practice many content writing services that are confident of their quality will offer.
Nevertheless, a constant vigil over the quality of writing should always be maintained if publishers want to get their money’s worth from any third party freelance writing service.